2026 B2B Marketing Benchmark Report

How does your funnel compare?

Most marketing teams know their conversion rates.

Far fewer know whether those numbers are actually good.

The 2026 B2B Marketing Benchmark Report analyzes hundreds of thousands of marketing and sales data points to uncover benchmark conversion timelines and email performance metrics across the funnel.

Whether you’re building a forecast, evaluating campaign performance, or trying to understand where friction exists in your funnel, this report provides valuable context for how your results compare.

Download the report to see:

• Average time from Known Lead to MQL
• Average time from MQL to Pipeline
• Average time from Pipeline to Closed Won
• Email open rate benchmarks
• Email click-to-open rate benchmarks
• Confidence intervals and distribution analysis
• Insights on funnel velocity and buyer behavior

One finding that stood out:

The average lead took 287 days to become an MQL.

Even more surprising, the data revealed two distinct groups of buyers: those who convert relatively quickly and those who may take years before becoming sales-ready.

Understanding which group dominates your database can dramatically change how you think about attribution, nurturing, and pipeline planning.

Who should download this report?

• Marketing Operations leaders
• Demand Generation teams
• Revenue Operations professionals
• Marketing leaders and executives
• Anyone responsible for measuring marketing performance

Get Your Copy

Complete the form to access the full report and benchmark your performance against the data.