Meet the MOBI team?
We’re a team of marketing operations experts who help companies get real value from Marketo and HubSpot. At MOBI, we build systems that work for the people using them—so your team can stop fighting the tech and start seeing results. We act as an extension of your team, making sure your tools support your strategy and drive measurable impact.
Rachel Squire (Noble)
President | Principal ConsultantI started MOBI with a passion for helping growing organizations build scalable, measurable RevOps functions. Companies who work with me will see my knack for uncovering hidden insights in even the most chaotic situations.
With certifications and training in Marketo, Salesforce, Domo, and Agile Project Management, I bring a highly-technical approach to my RevOps practice. I’ve worked in the MarTech industry for over a decade and am a 2x Marketo Champion.
I have hands-on experience in marketing, sales, revenue ops, pre-sales, customer success, product development, IT, and finance.
I’m active in the RevOps/MOPS community and in my free time, I help early-career professionals develop their skills and resumes.
Anthony Reininger
Lead Marketing Ops Manager (HubSpot)I specialize in the intersection of marketing strategy and technology, leveraging data-driven insights and automation to build powerful marketing technology stacks. I’m passionate about creating custom solutions and executing impactful campaigns that drive business success.
My expertise spans digital marketing strategy, innovative MarTech solutions, and campaign management. I bring a creative yet highly technical approach, ensuring that each strategy I develop not only aligns with business goals but also transforms how marketing operates.
I thrive in fast-paced environments where creativity and strategic thinking converge, always focused on optimizing digital performance and delivering measurable results.
Mark Steinmetz
Lead Marketing Ops Manager (Marketo)I have always had a passion for Operations whether for clients or within my own personal life. With over 20 years of experience in Marketing Operations, I bring a deep, cross-functional perspective that spans Sales, Sales Operations, Product Management, Customer Success, and Client Services.I specialize in building scalable processes, aligning revenue teams, and driving operational efficiency across the full customer lifecycle. Known for bridging strategic vision with practical execution, I’ve helped organizations turn complexity into clarity and deliver measurable impact across teams.When I’m not working, you will find me outdoors normally fishing or enjoying the beauty of the Arizona Desert Landscapes.
Jim Fulmer
Sr. Web Designer/Dev Consultant“Jim Fulmer is a seasoned graphic designer and brand manager based in Silver Spring, Maryland, with over 25 years of experience in corporate marketing design and management. He is passionate about helping teams realize their vision through well-crafted brand identity and design. Jim is recognized for his ability to translate ideas into creative visuals, effectively bridging the gap between business demands and the creative process. Outside of work, Jim can be found in his stained glass studio, coaching his daughter’s softball team, or wrestling with his pit bull, Charlie.”
Matt Hornbecker
Marketing Ops Consultant“Matt specializes in untangling complex system migrations, fixing broken integrations, and keeping marketing platforms running smoothly at MOBI. He enjoys solving puzzles as a team and turning marketing chaos into efficient workflows. Outside of work, Matt enjoys exploring the Montana outdoors, mountain biking, fly fishing, or honing his photography skills.”
Casey Logan
Marketing Technology Intern“As an intern at MOBI I provide support on a wide variety of projects. I assist in completing projects efficiently while maintaining a high quality through collaboration with other MOBI employees. As a student currently studying statistics, I bring a detailed understanding of data analysis methods to my work. I know how to understand the structure of data in a way that is useful in understanding trends and calculating metrics, to provide tangible evidence useful in understanding marketing performance. I use these tools and ways of thinking to support clients and their projects in a logical, systematic way to ensure accurate and helpful support.”
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