Website performance
Monthly sessions
48,320
↑ 12% vs last month
New visitors
31,540
↑ 9% vs last month
Avg. session
3.2 min
↓ 4% vs last month
Bounce rate
41%
↑ Improved 3pts
Page views
This year · monthly
New visitor sessions by source
This year · monthly
Organic
Paid
Email
Social
Companies engaging with site by traffic source
This fiscal year · monthly
Organic search
Paid search
Email
Social
Referrals
Paid performance
Total ad spend
$84,200
↑ 6% vs last period
Qualified contacts
312
↑ 18% vs last period
Cost per lead
$270
↓ 10% improvement
ROAS
4.1×
↑ vs 3.6× last qtr
Ad spend by channel
Jul – Oct 2025 · monthly
LinkedIn
Google Ads
Meta
New qualified contacts by source
Jul – Oct 2025 · monthly
Organic
Paid search
Paid social
Direct
Marketing funnel
Visitor → MQL
2.8%
↑ 0.4pts
Opp → Closed won
29%
↑ 3pts
Funnel volume by stage
This fiscal year
Time to MQL by source
Avg. days from new lead
Form performance
This fiscal year · top forms by submissions
| Form | Type | Views | Submissions | Conversion rate |
|---|
| Book a demo | Meeting | 25,063 | 298 | 1.2% |
| Contact sales | Regular | 1,713 | 246 | 14.4% |
| Free trial signup | Regular | 2,149 | 179 | 8.3% |
| Resource download | Regular | 4,991 | 155 | 3.1% |
| Newsletter | Regular | 1,149 | 140 | 12.2% |
Pipeline & revenue influence
Mktg-sourced ARR
$6.2M
↑ 22% YTD
Mktg-influenced ARR
$14.8M
↑ 15% YTD
Campaigns w/ opp influence
24
↑ 4 vs last period
Mktg % of pipeline
43%
↑ 5pts vs last year
ARR by channel — sourced
Year to date
Top campaigns — influenced ARR
Year to date
Pipeline & revenue
Open pipeline
$18.4M
↑ 14% vs last qtr
Deals in pipeline
164
↑ 11 net new
Avg. deal size
$112k
↑ 8% vs last year
Weighted pipeline
$9.1M
↑ 17% vs last qtr
Inbound deals added to pipeline
By original source · SS1
Direct
Organic
Paid
Offline
Inbound pipeline value by source
ARR amount · SS1
Direct
Organic
Paid
Offline
Deals created by rep
This fiscal quarter
| Rep | Sep 2025 | Oct 2025 | Total deals | $ Total |
|---|
| Jordan M. | 8 | 7 | 15 | $1,820,000 |
| Alex T. | 6 | 9 | 15 | $1,540,000 |
| Sam K. | 7 | 5 | 12 | $1,280,000 |
| Riley P. | 5 | 6 | 11 | $1,190,000 |
| Casey W. | 4 | 5 | 9 | $890,000 |
| Report total | 30 | 32 | 62 | $6,720,000 |
Pipeline coverage
Coverage ratio
3.2×
↓ Target is 4×
New pipeline (30d)
$2.8M
↑ On pace
Avg. pipeline age
69.8 days
↑ +8d vs last period
Avg. close date pushes
0.3
↓ Improved
New pipeline by week — all sources
ARR amount
Pipeline lost by week
ARR amount
Open opportunities by stage
Count of deals
Lost reasons
This fiscal year
No decision
Competitor
Budget
Timing
Other
Discovery calls
Calls this month
114
↑ 9% vs last month
Qualified to opp rate
54%
↑ 4pts
SQLs identified (30d)
61
↑ 12 vs prior period
Time to first call
1.4 days
↓ Faster by .3d
SQLs identified by rep
Last fiscal quarter · monthly
Jordan M.
Alex T.
Sam K.
Riley P.
Casey W.
Discovery calls — new biz vs expansion
Jul – Oct 2025
New business
Expansion
Bookings
Revenue won YTD
$63.2M
↑ 18% vs last year
Closed lost YTD
$22.8M
↑ 4% vs last year
Win rate (avg)
76%
↑ 3pts vs last year
Deals closed won
248
↑ 14 vs last period
Revenue won
Monthly · new biz vs expansion
New biz
Expansion
Closed lost
Monthly
Win rate
Monthly %
Won
Lost