Change Management for Marketing Ops Soon-to-be-Heroes
Marketing Intelligence: where curiosity is met with pushback. For those of us in RevOps, communicating key results and recommendations is key. Unfortunately, it is often met with pushback when folks aren't confident in the data.
Change Management can make or break an analytics approach in any RevOps department. Get the right people on board and you'll make educated decisions all day long! But if a key player begins to doubt or push back, it doesn't take long for credibility to be lost.
I've seen this time and time again, especially when new tools are involved. Picture this: your team is gearing up to implement a game-changing attribution platform. But here's the thing—it's not just about adopting new technology; it's about taking a strategic approach to the way you approach marketing.
How do you ensure a smooth transition and maximum impact?
Enter the world of strategic change management.
It's a skill all of us RevOps professionals need to nail. Think of it as your roadmap to success, guiding you through every twist and turn of the change process. There's no universal "Change Management" checklist that will cover every scenario. But it pays to have a starting point!
Before you go any further down the attribution-platform-implementation-process (or whatever your next big thing is), look through this list and consider implementing all of these proven tactics.
A Checklist for Marketing Ops Change Management
Your guide to making a big impact on your next big MOPS project.
Recognition and positive reinforcement go a long way in encouraging adoption and enthusiasm for new technology and processes. By creating a supportive and inclusive environment, you can ensure that everyone is on board and excited to utilize the new platform effectively.
